Previously we explored when should your business adopt the latest technology, so it makes sense to also look at why it's a good idea as well. For business owners, the world of technology can be daunting, ever evolving, at an ever increasing pace with ever more elaborate acronyms. It's no wonder the temptation to stay with the technology you know and trust is so strong.
Whether you’re trying to get to grips with the latest apps and content management systems, or updating the ways in which you interact with your customers face-to-face, there always seems to be something new and complicated to get your head around. But although it can be tempting to simply stick to what you know, there are lots of reasons to adopt the latest technology into your business – and here are some of the most compelling.
Improving your customer's lives
From a customer’s point of view, a good grasp of the latest technology paints an appealing picture. Whether we’re buying a new car or booking a holiday, we’re looking for a company that utilises modern innovations to the best of its capabilities. Perceiving them to be more 'on the ball'.
An important caveat is to make sure it's a relevant and helpful use of technology. It’s very possible to take things too far – think QR codes on water bottles or forks, or mugs and toothbrushes with their own apps.
Therefore, successful business innovation starts with identifying ways in which technology could meaningfully improve your customers’ experience. Can they pre-order using a website or app, for example, or might an interactive chat element work well for your business?
Improving your employee's lives
Secondly, it’s good to think about how new technology can help those working alongside you every day. Although employees may sometimes be skeptical towards new innovations, the right choices can improve everyone’s working lives.
From new software to make timesheet keeping a breeze to CRM programs designed to build better, stronger relationships with customers, technology can help your staff to be the very best that they can be.
Improving internal processes
But innovation in the workplace isn’t just about making life better for your customers and employees – it can help make your business operations easier too.
What's more, by saving you time on low value processes, innovations can free you up to pour your energy into those areas that need it most.
The good news is that there’s no limit to the tasks that technology can take off your hands, whether it’s keeping track of stock, performing market research or overseeing the finances of your business.
It's why we built Expend. With our integrated payment card, app and dashboard, you can keep track of all your business spending in one place. It's all automated for you as well. So the admin burden inherent in the typical process of expenses management (or, more commonly, just receipt chasing) is reduced from hours to minutes. We're already helping hundreds of businesses, and we can help you too!
So when it comes to filing your accounts, you’ll have everything you need at your fingertips – a great example of how technology can help you move forwards, one innovation at a time.